THE 5 BIGGEST CHALLENGES OF DIGITIZATION IN SMES
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THE 5 BIGGEST CHALLENGES OF DIGITIZATION IN SMES

Courage and the will to change are the first steps toward a digitized company. Digitization in companies should not be seen as a short sprint, but rather as a marathon distance that must be covered.

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This is often the reason why many companies are currently still warming up and have not already started running. Just like a marathon, digitization cannot be covered in the shortest possible time, as the path holds a number of challenges and hurdles that need to be overcome. We show you what the 5 biggest challenges of digitization in SMEs are.

LOW PRIORITIZATION OF DIGITIZATION
In many SMEs, digitization is not yet a high-priority topic. They are dealing with numerous other acute issues that have a higher urgency. These include challenges in connection with supply chains, constantly rising prices, or the shortage of skilled workers.
IDENTIFICATION OF CONCRETE STARTING POINTS
Digitization projects currently still resemble a patchwork quilt in many medium-sized companies. Often, there is no overarching digitization strategy in the company, which makes it difficult to maintain an overview of the status of ongoing projects or to evaluate which specific measures will be relevant in the future.
UTILIZATION OF UNRECOGNIZED POTENTIAL
Identifying previously unrecognized potential for digitizing a company is one of the greatest challenges in the process of digitizing small and medium-sized enterprises. After all, awareness of what digitization entails and that it is an important adjusting screw for the company’s competitive security in the future is not enough on its own.
SAFE HANDLING OF CYBERSECURITY
Digitization offers companies numerous opportunities and growth potential, especially when it comes to collecting, evaluating and using a wide variety of data. But in order to fully exploit this potential, IT security and cybersecurity must be given high priority in the implementation of digital strategies.
LONG-TERM ESTABLISHMENT OF DIGITIZATION
Another huge challenge for many smaller businesses is finding the right solution for them and establishing it as a long-term project. Online in particular, there are numerous offers from a wide variety of providers.

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